Advertising That Sells

One Day programme provided on a "bespoke" in company specific basis catering for up to 12 delegates for a fixed daily fee. Programme takes place at a location and date to suit the clients needs.

The programme would be tailored in order to reflect the clients often unique, culture and training objectives

Please call 0845 166 11 30 for further information on this bespoke training course.

This workshop is designed to provide solutions for developing cost effective advertising campaigns that really do work. This informative seminar shows candidates how to save many hundreds of pounds in not employing a professional ad. Agency but doing it all in – house.

Objectives:

·          How to successfully reach your target audience – cost effectively.

·          How to create winning ads. That will sell just about anything.

·          How to maximise your limited budget.

·          How to create the right image for your products or service.

·          The importance of branding and product positioning.

·          The difference between a feature and benefit and which one motivates.

·          How to select the right media and pay less for the space.

·          Advertising on the World Wide Web .

By the end of the course candidates will be able to:

1.       Know how to match the media to the campaign objectives.

2.       Be able to produce an advertising layout that will sell anything.

3.       Know how much budget to allocate and when.

4.       Be able to evaluate the success of the ad. campaign.

Comments from previous attendees.

'Lots of information that I can put to good use straight-away'

'Excellent, fun and above all very relevant'