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Introduction to Marketing

A full day devoted to discovering how the effective use of marketing can substantially improve the profitability of your business. Delivered by a Chartered Marketer, this "open" seminar is interactive and engaging in nature.

This course is provided as an open programme taking place here at Q1tum Ltd. However, the course can be delivered on an incompany basis - see below:

Course Duration: One day
Location: On your Site (UK Wide) /Q1tum training centre
Course Dates: To Suit Your Requirements
Max Delegate Numbers: 10
Fees: £600 + vat (£60 per delegate based on 10 delegates)

 

Course Objectives

To improve our understanding of the term marketing.

To encourage marketing - led approach to business.

To help recognise any weakness in our marketing plan.

To produce a marketing plan.

Course Benefits

By the end of the course, candidates will be able to:

Know the key elements of the marketing mix.

Understand what we mean by product positioning.

Carry out an internal and external audit.

Identify effective communication channels.

Produce a market research programme.

Produce or revise a marketing plan.

Who Should Attend?

Anyone who wants to find out what motivates people to buy.

Discover the secret power of the product life cycle and learn more about marketing and what part it plays in  the success of your business